I have just started writing a report for my course on how the UK fashion market has been segmented into low, mid and premium prices. The two brands I have chosen to focus on is the iconic British designer Vivienne Westwood and the new American brand that has recently made it onto the UK high street, American Apparel. When researching, I found these advertisments on americanapparel.co.uk.
I hope I have a New York Moment like this!
Happy New Year!
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